Cannes Lions
MORGENSTERN, Oslo / FINN.NO / 2023
Awards:
Overview
Entries
Credits
Background
If you are afraid of Monday, you might be in the wrong job. FINN.no/jobs is Norway's largest site for available jobs. Every Monday they have an increase in traffic, and the most visited day each year is the first Monday in January. Most Norwegians cherish their free time, and consider work life balance as a virtue. So we used their fear of Mondays in a campaign to increase traffic and liking to FINN jobs.
Execution
A family is out on a quiet Sunday fishing trip, when Monday arrives on a jet ski. He ruins everything by reminding the parents about their busy work schedule. They try to get away, but it's too late.
Outcome
Brand tracker: “Top of mind”: All time high for the job campaign during September AND January (campaign months), with 80 %.
Traffic: 38 % weekly growth (at the most), compared to previous year. In January: All time high campaign traffic for FINN!
Digital reach: 75 % (unique viewers of our commercial)
NICE TO KNOW:
Films: Very high completion rate, 50 %, on YouTube, even though you can skip the ad after 6 seconds.
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