FINN.no is Norways largest website for second hand stuff.

Last year they launched "Ship it", simplifying second hand shopping and making it more similar to normal online shopping. You press a button, pay a price and get it delivered to your door.

This has been a success, although some people are reluctant to pay for shipping. They are used to visiting the sellers themselves. The concept of paying for something they normally did "for free" is hard to swallow.

The objective of this film is pointing out that "picking it up yourself" is far from free. Not only do you have to spend time, but also pay for transportation.

The main character of this film has zero experience in acting. He is 74 years old, and his entire wardrobe in the film is his own. The way the director made him preform in a physically demanding environment was impressive. He does all his own stunts.

The film is only a month old, but has already scored very high among its target audience. 60% of respondents in our target group (30-39) say they like it "better than other commercials". The film has also done very well online, with hundreds of thousands of views for a 90 second commercial.

"Ship it" has had more than 700 000 transactions so far.

FINN.no scored a record hight 85% on a recent "brand perception" test by Mediacom.