Cannes Lions

BENFICA'S OFFICIAL SHIRT

TBWA\EPG, Lisbon / ADIDAS / 2003

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Moreira (Benfica's goalkeeper), is finally wearing the new Benfica shirt. He's alone on the field, running as if he was a centre. He kicks the ball into the goal and starts to celebrate with an imaginary crowd. Then we hear a voice coming from afar yelling, "Moreira where's my shirt?"

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