Cannes Lions

BERLIN PHILHARMONIC ORCHESTRA

SCHOLZ & FRIENDS , Berlin / BERLINER PHILHARMONIKER / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

The Berlin Philharmonics are one of the best orchestras in the world. But nonetheless mostly the big performances are sold out, the small ensemble concerts are not. The brief was to communicate in a unique and unseen way that it’s the individual members who give the whole orchestra its exceptional quality. So that the orchestra’s excellent reputation also reflects on the individual musicians and their smaller concerts.

Execution

The campaign presents all members of the Berlin Philharmonics as what they are: real stars. For every one of the 128 musicians an individual poster was designed. The posters were spread on billboards around Berlin, without any further comment. After two weeks it was disclosed that together they are the Berlin Philharmonics. The poster motifs were also featured in the season preview, the website and on city-light-posters.

Outcome

From the billboards to the first presentation of the season preview, the concept and the individual posters resulted in numerous curious and positive reactions – from long-time concertgoers, the general public, the press and the actual musicians themselves. Also the posters have since become popular merchandising items for the Berlin Philharmonics.

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SCHOLZ & FRIENDS, Berlin

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2023, BERLINER PHILHARMONIKER

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