Despite being one of the leading symphony orchestras in the world, it is not easy for them to reach young people aged 12-29, and to get them to make their first visit to a concert.The new campaign for the Chamber music concerts thus looked for a new way to create new fans. It launched an online game on their website that lets visitors actively take on the role of a Cello Player. By performing a composition the best received free tickets to a concert. The game spread like wildfire.