A microsite for Best Buy’s 2004 holiday campaign, featuring Kevin Kringle, Kris Kringle’s brother. Our goal was to tell Kevin’s story in the decidedly lo-fi Egg Nog Blog (technically not a blog, but it did rhyme with nog) and make Best Buy the answer to Kevin’s gift cluelessness.Sections of the site, like Kevin’s Kustom Jingles, Kev’s Not So Helpful Little Helpers, and the Regifter 3000, were designed to entertain users, get them to interact with the Kevin Kringle experience, and pass the site on to a friend - creating the feeling that Best Buy is the solution for holiday gifts.