Pumpupthemovie.com was designed to work in conjunction with a movie theatre PSA that disguises itself as a movie trailer. Also disguising itself is the interactive site, which promotes the bogus trailer. The goals of the site were to create awareness among 18-36 year-olds that Best Buy is the place to purchase cell phones, as well as branding Best Buy as a fun and interesting content provider.

Pumpupthemovie.com overflows with interactive content, including a clip of a cheerleader being shot through a hoop like a basketball and a game where you can attempt this feat yourself. Other features include links to purchase cell phones from Bestbuy.com and downloadable ringtones.