Cannes Lions
TRIUNFO SUDLER BRASIL, Campinas / ASTELLAS FARMA BRASIL / 2017
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Description
The piece describes a unique and unforgettable moment in the life of any woman: the wedding. However, the highlight of this moment is abruptly interrupted due to a visit to the toilet. The concept of the campaign affirms that the overactive bladder breaks the best moments of life, because it is exactly what happens: anyone who suffers from overactive bladder needs to go to the toilet in a hurry, more than eight times a day.
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