Cannes Lions

BETRAYAL TO COMMON SENSE

HAKUHODO KETTLE, Tokyo / TOYOTA / 2013

Case Film
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AURIS specializes in “driving” and “styling” instead of environmental performance or usability for everybody which is mainstream of the times. We find the policy that betrays the common sense in the Sports Hatchback’s characteristic “rear”. Then we express it through a film that betrays audiences’ common sense; “a woman’s hips” which turns out that it’s actually “man’s” in the end.

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