OYOTA GAZOO Racing’s sports car brand, GR, embodies Toyota's commitment to overcoming every limit to make "ever-better" cars.

The 3D Simulator was created for all 10 models for users to fully experience GR’s features.

In order to maintain the GR’s key features of its special exteriors and the availability to fully customize the car, the 3D simulator was built with WebGL to create content that is compatible with current browsers and devices and was aimed to stimulate the user’s right brain.

From the car’s CAD data, we created a 3D model and implemented with WebGL to express all of the GR’s features.

Even the smallest details were paid attention to, such as the reflection on the car and the 360° CG background.

By making the content compatible with any PC, smartphone and tablet, we were able to create the “real GR” to any and all users.

As a result, there was a 200% conversion rate increase to request for quotes and dealer searches compared to the former brand site.

The online user experience was revolutionized, and a new possibility was presented.