Spikes Asia
SAATCHI & SAATCHI, Auckland / TOYOTA / 2023
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To launch Let’s Go Places as the new brand positioning for Toyota New Zealand we created a series of films. This film centres on Toyota’s pillar of mobility and safety. The film is a simple story about two vehicles travelling in towards each other. In one car is a nervous bride, in the other a joyful little girl on her way home from a princess party. The drama of the spot comes from a moment where something devasting never happens thanks to the smarts of the vehicle. It plays to future Toyota’s making everyone safer.
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