Cannes Lions
SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2006
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There will be 60 and 30-second versions of a broadcast spot for television and movie theatres. The broadcast spot asks the question "What if the air was clean again?" and will break on television during premiere week. The 60-second version also will appear in nearly 1,500 theatres and on nearly 12,000 screens beginning in October.
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