During this mobile advertising measure consumers received an individual code with every purchase of Fanta, Coca-Cola, or five other brands from the Coca-Cola family. With this code they could get original messages from stars like basketball hero Dirk Nowitzki for their own mailboxes, mobile greeting cards, sounds, or logos. The accompanying online site was the central communications platform of FANTA - MESSAGE IN A BOTTLE: interactive instructions, downloadable tv-spots, and an online game with the chance to win a mobile phone.