Cannes Lions

BEVERAGES

NEUE DIGITALE, Frankfurt / COCA-COLA / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

During this mobile advertising measure consumers received an individual code with every purchase of Fanta, Coca-Cola, or five other brands from the Coca-Cola family. With this code they could get original messages from stars like basketball hero Dirk Nowitzki for their own mailboxes, mobile greeting cards, sounds, or logos. The accompanying online site was the central communications platform of FANTA - MESSAGE IN A BOTTLE: interactive instructions, downloadable tv-spots, and an online game with the chance to win a mobile phone.

Similar Campaigns

12 items

BMW PREMIUM SELECTION

LOS & CO, Oslo

BMW PREMIUM SELECTION

2015, MILLER BRANDS

(opens in a new tab)