Attune to Paganini's Vibrant violin melody, color particles are starting to spark into the air. Then, beautiful scenery of 'Dancing Color Show' of color particles unfolds before one's eyes. When the Paganini's music reaches a climax, it is exposed that the 'Dancing Color show' is happening inside 4.5mm thickness of LG OLED TV. With this commercial, every viewers including people watching through a common television can experience LG OLED's marvelous colors and its video quality.

The commercial's main goal is to express LG OLED TV exceeding an erstwhile TV. Thus, we needed to find a way to show LG OLED TV's exceptional color and video quality to people who are watching through general televisions.

Our solution was to dye colors to salts and make the colored salts to spark by strong sound wave from a speaker. The moving colored salts create the Dancing Color Show. High speed filming technique, 2500 frames per second, was used to catch the right moments, and with special lighting we created the colored salts' various dancings. We materialized it with the never seen color and video quality, and through the never seen technique.