Cannes Lions

Big Bad Wolves

DDB , Paris / UBISOFT / 2020

Film

Overview

Entries

Credits

Overview

Execution

The short stories take place (and were captured) in-game. Each one tells a little story taking form of children tales, reinforced by the music, the voice over and the animated cartoons.

The Ghosts are facing their enemies, the Wolves: they are hiding or escaping from them. During each story, the characters and the environment are transformed in Pop Culture’s animations (classic animated cartoons, mangas, comics). These stories show the new features of the game : camouflage oneself, nurse own injuries, carry teammate to keep him safe and provide him care or use fighting drones to kill Wolves remotely.

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