Cannes Lions

Choose life

DDB PARIS / UBISOFT / 2019

Film

Overview

Entries

Credits

Overview

Background

The latest instalment of Assassin’s Creed Odyssey takes players on an epic journey through Ancient Greece. It is up to you, the player, to choose which of the many paths you take through a rich world, constantly evolving around you. But as the Oracle of Delphi would say—be warned—every choice you make will have consequences.

Execution

Rebellion knows no age or era.

The film Choose Life is set in 431 BC during the Peloponnesian War, and introduces viewers to Alexios, the rebellious hero.

Drawing a parallel between the game and Trainspotting’s classic opening sequence was a unique choice to introduce this unconventional hero, who must make the right choices to survive his era’s violence, plotting and power-struggles. A loving homage to Trainspotting, the film exposes a new generation of fans to the classic monologue on choosing who to be (or not) in life.

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