Cannes Lions
McCANN BUENOS AIRES, Buenos Aires / LA VIRGINIA / 2017
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La Virginia asked us a campaign that reinforces Cappuccino product positioning, such as the coffee around which young people gather together. So we decided to talk about something that all of them have in common: the melodramatic friend. That one, who lives any small issue as a great drama. We made an exclusive commercial for the local market, Argentine, in which we talked to them in a humorous tone about this tragedy.
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