LEO BURNETT LONDON, London / MCDONALD'S / 2014
The Big Mac is the first product most people think of when you mention McDonald's. And when you do think of it, it's pretty hard to stop thinking about it because it looks and tastes like no other burger. This campaign brings to life this product truth. It builds on the idea that once you set eyes on the Big Mac, it's very difficult to resist. And once the thought of it is in your head - it stays there.
PRIME WEBER SHANDWICK, Stockholm