Cannes Lions
DEUTSCH, New York / SHERWIN WILLIAMS / 2016
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Description
Rather than talk about protection like every other spray paint company, Krylon wanted to show how our products can create value out of worthless items. In this commercial, we show a kid buying an old bike from his neighbor for next to nothing, painting it a new color right in front of him, and selling it back for more than double the original price - leaving both parties happy and satisfied with their results.
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