Cannes Lions
MCCANN ERICKSON HONDURAS, San Pedro Sula / SAB MILLER / 2013
Overview
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Execution
To promote the non existent designated driver culture in Honduras, SabMiller sent to late night hard core bars a special secret waiter. When a client who had been drinking all night asked for the bill, instead of a normal waiter, the Death Waiter would come out with the Final Bill. A sort of written indictment saying, "If you don´t have a designated driver, you´re coming with me". He would also give them "one more chance" by calling a designated driver from the Bar Staff hired by SabMiller to take them home safely as a free giveaway.
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