Cannes Lions

Billboard

4129GREY, Istanbul / RENAULT / 2023

Supporting Content
Supporting Content
MP3 Original Language
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Overview

Entries

Credits

Overview

Background

We have nearly a century of know-how in calculating the range of fuel-powered vehicles. It still requires more practice to predict the consumption of electric motor vehicles.

Creatively describe how economical the Renault Zoe is in energy consumption.

By moving a billboard advertisement to a more budget-friendly medium such as radio, drawing attention to the fact that electric motor vehicles are a more economical alternative to vehicles using fuel.

Execution

A narrative voice-over describes a brightly lit Renault Zoe billboard. We listen to the billboard's dimensions, the number of spots used for lighting, its title and the entire visual design in detail.

After all the details, the voiceover reminds us of the spotlights that he mentioned at the beginning, and says that the energy used to illuminate this billboard means the Renault Zoe's 300 km range.

Outcome

After our spot airing, test drive requests for the electric cars raised by %30.

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