Music. Understand what is done. The Billboard campaign shows all your knowledge of the world of pop. Each artist is displayed in a composition made of their primary influences, showing what each has done. In the second part of the campaign, consumers had the chance to interact with the concept. An interactive panel allowed the consumer to choose their influences in time and see the result. The campaign makes the consumer realise that he is made of music too. The intention is to increase the visibility of Billboard with its audience in a fun way.

First, the print media. Billboard ads showed great stars of pop: Bono, Eminem, Marilyn Manson etc. It's a composite image of the influences and a touch of humour. Then, on the subway posters showed the concept on a larger scale. A touch panel allowed the consumer to choose his favorite stars and then he saw in the stars remade with his image. The consumer has the chance to see what he is made of music. In addition, pressing a button, the panel became a photobooth. This recorded image was sent to an account on flickr and consumers could download your imageWe chose artists that are representative of Billboard magazine.Then we identified their principal influences.The image of the main artist was separated into the 4 color channels: CMYK. For each channel, we chose one influence. And each of the channels was processed by a software developed specifically for this job, which turned dots into the pop stars. The 4 channels were then combined on Photoshop, which resulted in the final image.

Billboard is a new publication in Brazil. It needed to differentiate itself from competitors. The campaign positions Billboard as the great authority on music. The consumer had a chance to realise that authority in several ways. With an increase in the number of signatures and a great amount of visitors on Billboard.com, making the consumers immediately associate music to Billboard. On web, many users received a link from Billboard in their message box. They clicked and saw the picture of your profile with their favorite stars. This image was then stamped on the cover of Billboard. Who signed the magazine won its poster as a gift.