Music. Understand what is done. Billboard campaign that shows all your knowledge of world pop. Each artist is displayed in a composition made of their primary influences, showing that each is done, in fact, several other artists. In a second moment of the campaign, consumers had the chance to interact with the concept. An interactive panel allowed the consumer to choose their influences in time and see the result. The campaign makes the consumer to realize that he is made of music too. The intention is to increase the visibility of Billboard with its audience in a fun way.

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Billboard is a new publication in Brazil. And it needed to differentiate itself from competitors. The campaign positions Billboard as the great authority on music. The consumer had a chance to realize that authority in several ways. And the answer was immediate. With an increase in the number of signatures and a great visitation in Billboard.com. The campaign placed a Billboard firmly in the Brazilian publishing market. And making that consumers immediately associate music to Billboard.