Cannes Lions

MAGAZINE

OGILVY BRASIL, Sao Paulo / BILLBOARD / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

Note: Everyone knows the chorus of a Billboard number one. Especially when the chorus is also the name of the song. And since the customers of Billboard magazine in Brazil have a more educated profile, they understand the English lyrics of its chorus and are used to listen to music in English.

The change from Portuguese to English just made it even funnier.

Similar Campaigns

12 items

La Rosalía

CUT+RUN, Santa monica

La Rosalía

2020, BILLBOARD

(opens in a new tab)