Cannes Lions
OGILVY BRASIL, Sao Paulo / BILLBOARD / 2013
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Note: Everyone knows the chorus of a Billboard number one. Especially when the chorus is also the name of the song. And since the customers of Billboard magazine in Brazil have a more educated profile, they understand the English lyrics of its chorus and are used to listen to music in English.
The change from Portuguese to English just made it even funnier.
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