Cannes Lions

BIRELL NON-ALCOHOLIC BEER

LEO BURNETT CAIRO, Cairo / EL AHRAM BEVERAGES / 2011

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Description

A support group for men has been set up for those who are worried about their masculinity. In this session a man tells a story of how he ran away from a fight becuase he was outnumber. The leader explains that there is an etiquette to running away.

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