This campaign is currently running in thirteen markets across Latin America: Argentina, Brasil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Venezuela.

As in many other countries branded entertainment is increasing and becoming popular again.

There are many examples of it mostly the same ones as in Europe or North America such as sport events, live shows, social games, mobile apps, podcasts and a few examples of TV and Radio shows.

In general there are no Broadcasting or TV restrictions at all but in certain markets as in Argentina for example in TV and Radio government ask to put a explicit visible legend saying that the show is an advertisement ie: “ad space”

We reach the audience by building dedicated studios, teams with DJs, anchors and 24 x 7 programming; Developing mobile apps and widgets players to bring the content to a few countries along Latin America.

To increase the audience, the campaign has been planned on actions to get a organic growth, using owned social networks.

Giving the success of this first iteration the company decided to extend the action completing 13 latin american countries

with a brand new concept to generate positive conversations towards the brand, the 2.0 version give multiple options to communicate and interact with the youth

The campaign was so successful that although initially was thought to and from Mexico, but now and in less than a year was extended to 13 markets, being present in most of the region and with more than 1.000.000 mobile Android and iOS Downloads.

In the current year it will be implemented in other markets such as EMEA and APAC with specific orders from more than twenty countries. The outcome of the new release, being launched on April 24 in Brazil is yet to be seen, but we are confident that we will over reach our goals and we will publish figures as soon as we have them.