Cannes Lions

BMW 1-SERIES COUPÉ

JUNG von MATT, Stockholm / BMW / 2008

Awards:

1 Shortlisted Cannes Lions
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Blfbr, mdfbr, hmfbr…what happened to the Feber sites? It was BMW taking them over, since we didn’t think it was enough to make a banner.We compressed all mastheads/logotypes by animating away all unnecessary vowels. Just like BMW has compressed its 1-series; a small car with all the power you can expect from a BMW. During phase one, we did it without comments, to create curiosity. During phase two, we presented the explanation.

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