Blfbr, mdfbr, hmfbr…what happened to the Feber sites? It was BMW taking them over, since we didn’t think it was enough to make a banner.We compressed all mastheads/logotypes by animating away all unnecessary vowels. Just like BMW has compressed its 1-series; a small car with all the power you can expect from a BMW. During phase one, we did it without comments, to create curiosity. During phase two, we presented the explanation.