Cannes Lions
MAB BERLIN, Berlin / BMW / 2008
Overview
Entries
Credits
Description
All of Germany should know that the new BMW 1 Series Coupé will be launched on the market. A vehicle with everything in it that a BMW stands for. Condensed on 4.36 m.
Execution
We don't want to explain what this car can do. We want people to feel what it means to drive it: how it feels to experience driving pleasure in its most intensive form. Condensed in this intensive automobile. The new BMW 1 Series Coupé. Condensed 1ntensity.
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