We wanted to get costumers to test drive the new BMW 6 Series but a different kind of test drive, one that caught people on a different mood. From this starting point we developed The Dream Pillow: A pillow with an imprinted thought balloon with a 6 Series Coupé which was added to the guests' beds of various 5 star hotels in Lisbon with an invitation to actually drive the car and not just dream about it. The car was then made available under request at the front desk. The action is still underway.

The action is still underway.