For the market introduction of a new car class, the Sports Activity Coupé (SAC), the BMW X6 is featured in a webspecial. Here the new BMW X6 is presented as an interactive 3D model. The car can be viewed from all sides in a 360° roundview. Pre-defined hotspots invite users to explore topics like design, construction and technology. A visualizer allows any desired colour and bumper variation to be displayed. The outstanding innovation: Users can see the vehicle with their chosen configuration moving as a 3D model through a real driving scene.