Video opens with teasing imagery of the car’s features.

As the revealing of innovations continues towards the climax, the car’s exterior is shown only in the end, building on the insights on the product’s exterior challenge.

The metaphor of “Visionary Lights” creates the link between our target group’s mind-set and the product:

- Light is a leading theme within the innovations, for both hi-tech and exclusive-comfort;

- Light symbolizes visions, sparked by the appearing and passing car.

Set in the majestic landscape of Xinjiang/China, the theme roots in the connection to a natural force, resonating with Chinese analogies.

Most exterior locations were in excess of 3,000 meters, in the foothills of the Himalaya mountains. Due to the need for darkness so the VFX light would really render well, most shots had to be shot at night, using mostly available moon light and highly sensitive camera sensors.

Then during a post schedule of 6 weeks, all shots of the car had to be rotoscoped, and every location had to be rendered in 3D for the light effects to be applied. Light reflections had to be added to the car and the environment