Art accomplished what no other form of media could have achieved: Magazines like “Wired” in the USA, Newspapers like “La Guardia” in Italy and more than a hundred target-relevant weblogs featured the project within a few weeks. Traffic on the website is very high and steady; unique prints that are for sale online are already being shipped to customers all over the world; visitors of the website are being routed through to the relevant country sites of BMW very successfully. It is the target group that is seeking the contact to BMW, instead of the other way around.