Cannes Lions

BMW HEAD-UP DISPLAY

KIRSHENBAUM BOND SENECAL + PARTNERS, New York / BMW / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

BMW Head-Up Display projects navigation and other relevant information onto the windshield right in front of you. So even if highly unusual distractions appear around you, your eyes stay where they should stay – on the road ahead.

Similar Campaigns

12 items

Shortlisted Cannes Lions
IconicSounds Electric

MIRRORED MEDIA, Santa monica

IconicSounds Electric

2022, BMW

(opens in a new tab)