Focus was placed on creating four "mixed reality" exhibits, which combined views of a real engine with a variety of media to communicate the information. Taking a new approach, transparent projection surfaces were employed in front of the engine to allow for switching between an unobstructed view of the engine and a view where media are displayed on an opaque screen in front. To integrate the individual components consisting of varying media (3D renderings, video and graphics), a Flash application was developed.

The crowds of visitors at the BMW stand were given insights into the latest engine technology and could explore features of the engine in a captivating, interactive manner. The media and new techniques used in the exhibit further underlined the innovative character of both the engines on display as well as of the BMW company.