Cannes Lions

BMW M3 CSL

TBWA\HUNT\LASCARIS, Johannesburg / BMW / 2004

Film

Overview

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Credits

Overview

Description

In the ultimate test of aerodynamics, the BMW M3 CS Lightweight is slowly inverted in a high-speed windtunnel. With only the sheer force of the wind to resist gravity, it manages to hold it's own even upside down. The viewer is then asked to imagine how it sticks to the road.

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