Cannes Lions

BMW MINI

TAXI CANADA, Toronto / MINI / 2010

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Presentation Image

Overview

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Credits

Overview

Execution

This new MINI Convertible zipped around the city streets to show off just how exhilarating it is to drive. Prosthetic arms were specifically created to make it appear that the driver had his arms raised up in excitement as he was driving around – much like a thrilling ride on a rollercoaster. Being out at prime time, the MINI received maximum exposure and turned lots of heads – from thumbs up to hands up, hundreds of people stopped to interact with the brand.

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