Sheer driving pleasure – the international BMW website represents the brand´s key message on the Internet.The website is set to showcase the power of the BMW brand, products and services. The extensive use of video elements and high quality 3D animation explores the boundaries of the medium and turns the website into a benchmark for automotive presentations.The site´s structure is geared towards the information interests of the different target groups. It is much more than just a presentation of the product range. The website is a thrilling interactive experience combining elements of emotionally powerful entertainment.