Cannes Lions
BARRY COMPANY, Sao Paulo / NISSAN / 2017
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It's two-minute long, documentary video starring Usain Bolt for Rio Olympic Games.
Bolt is trying to out-race a new and very different competitor: fire.
Along the way, he talks about how speed is his life and that he's always run fast. We also see Bolt tooling around in his custom-made Nissan GT-R, painted in "Bolt Gold."
Finally, he gets in the block to race the flames. As he gets to the finish, Bolt says: "Rio. Wait for me."
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