Cannes Lions

BOOTS

ARNOLD, Boston / TIMBERLAND / 2007

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Timberland’s newest website 10061.com was designed to celebrate community and self-expression. The site showcases five original yellow boot designs by five New York based artists. Jeff Ng represents Manhattan. The RZA, Staten Island. Atsuko Tanaka, Queens. Chris Mendoza, The Bronx. And David Ellis aka SKWERM, Brooklyn. Visitors to 10061.com are also encouraged to watch films about the artists as well as submit their own artwork, video, photography, and other forms of creative self-expression for display in the site’s User Gallery.

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