The goal of the custom printing was unique editorial content which approached all socio-demographic targets, bringing to consumers greater knowledge of Super Casas Bahia through the insert in many magazine titles that represented diverse target. It was a unique format, easy to read, that spoke to every group.

The consumers gained, apart from the content, detailed information about the store, facility of locomotion. This was demonstrated by a quantitative survey conducted during the event by a Research Institute. It was an increase of 118% of visitors compared to 2003 and an increase of 50% in sales.