Cannes Lions

RETAIL CHAIN

Y&R, Sao Paulo / CASAS BAHIA / 2005

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Overview

Entries

Credits

Overview

Execution

The goal of the custom printing was unique editorial content which approached all socio-demographic targets, bringing to consumers greater knowledge of Super Casas Bahia through the insert in many magazine titles that represented diverse target. It was a unique format, easy to read, that spoke to every group.

Outcome

The consumers gained, apart from the content, detailed information about the store, facility of locomotion. This was demonstrated by a quantitative survey conducted during the event by a Research Institute. It was an increase of 118% of visitors compared to 2003 and an increase of 50% in sales.

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