Cannes Lions

RETAIL CHAIN

B\FERRAZ FULL PROMOTION, Sao Paulo / CASAS BAHIA / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The agency created Super Casas Bahia, a temporary mega store that brought together the largest variety of products from the best brands available in the country, services, entertainment and never-seen-before payment alternatives in one single space.

In a total area of 152,000 m², people could find 182 brands divided areas called 'worlds' (home appliances, electronics, furniture, toys and portables). Consumers had also three food courts with 25 fast food restaurants and 35 entertainment and service areas such as live shows, games, movies, lan house, cyber cafe, planetarium, and health and beauty care centres.

Outcome

During its 40 day period, two million people visited the event. Consumers spent more than 70 million Reais at the event and currently consider Casas Bahia a solid brand on the market, present in their daily lives as a synonym of product and service quality and payment options. For its magnitude, Super Casas Bahia has been chosen to be in the Guinness Book as the largest store in the world.

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