Cannes Lions

Soap Opera

Y&R BRAZIL, Sao Paulo / CASAS BAHIA / 2017

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

In Brazil, soap operas are the most popular show on TV. Every night it’s a Superbowl audience considering very little people have cable or internet access for Netflix or Amazon Prime. To take these people out of their houses and into our retail stores we partner up with Brazilian’s biggest soap opera broadcast channel and developed an exclusive content. Instead of staying at home, people could go to one of our stores around the country and watch in first hand an exclusive soap opera episode that will never air on a TV. The content run on our electronic devices displays that usually have screen saver boring content. All Tvs, tablets and smartphones of the store run the episodes.

Execution

• Implementation: Writing and producing the fresh new episodes specially made for our media

• TVs, tablets and smartphones for sale inside the store

• +5.000 screens

Outcome

• 20 different cities in Brazil

• More than 20.000 consumers

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