Cannes Lions

BOSCH CHAIN SAW

SCHOLZ & FRIENDS, Berlin / BOSCH / 2006

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

Overview

Execution

We used a well-known toy to dramatise how powerful and easy to handle this professional chainsaw is. Well timed for an international trade fair in 2005, we produced the “Bosch Push-Puppets” and Bosch passed it to interested retailers in exchange for their business cards. If they pressed the button at the bottom, the trees were cut down and a lumberjack stayed standing, holding a Bosch Chainsaw in his hands. A message at the bottom completed this promotion-tool: “High performance. Easy to use.”

Outcome

In the comparison to last year's fair, Bosch generated 14% more quality business contacts.

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