Cannes Lions

BOTTLED WATER

GREY HONG KONG, Hong Kong / WATSONS WATER / 2010

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Overview

Entries

Credits

Overview

Execution

We created six exclusive bottles each with it’s own Augmented Reality flower design. With every bottle of water purchased, you could receive a free flower seedling and with the bottle in your hand, you could grow your own flower on our fun interactive mini website. To arouse even more attention, we set up kiosks around busy areas of Hong Kong, created some viral videos to be broadcasted on YouTube, print ads and TVCs. What’s more, your picture would be taken and shared in the gallery, Facebook and Twitter.

Outcome

Brand awareness increased by 15% and we witnessed an extremely high hit rate on our mini website with over 80,000 visits and 10,000 flower seedlings were given out.

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