The market for gin gets more and more cluttered, every day something new and ‘hipsterish’ is thrown onto the market. This way established brands loose shelf space and attention at bars. The brief was to bring Bombay Sapphire back onto the top of barkeeper’s minds and from there into the glasses of the customers. Make them aware that there is more to Bombay than meets the eye.

Within the limited edition pack, the message was brought to life via a mobile phone and one simple design element: a hidden layer of Perspex, reflecting and projecting into the bottle, creating a one-of a kind experience. And it also looks awesome on the bar-shelf for the customers.