After attaining licensing rights from each paper, we incorporated the true edit from 1933 into the actual Dewar’s ad created for the media blitz.Cover wraps and spreads were utilized. Recognizing this was a one-day promotion, it was critical the unit sizes were impactful and eye-catching.The following publications were used:•NY Times •Seattle Times Post Intelligencer•Portland Oregonian •Boston Globe

The NY morning commute December 5th, was anything but ordinary. Commuters flooded the streets, as they traveled through a unique branding experience.Eastern-based client expressed interest in replicating the program next year with six times the presence in NY/NJ newspapers.

Twenty press hits.