Cannes Lions

BOXER

OWENKESSEL, Johannesburg / BRANDHOUSE / 2013

Case Film
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In Africa, the saying goes, "it takes a village to raise a child". This commercial tapped directly into this deep sense of community when it demonstrated a village raising a man. It shows a community in 1980's South Africa lift their fallen son to the heights he had given up on.

Execution

The track was licensed and adapted. The track is "Crystalised" by The xx.

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