We created a large stencil, allowing us to brush out the silhouette of an engine and our message on to dusty vehicles.

We stencilled hundreds of car bonnets all over Dubai. We turned ordinary vehicles into eye-catching mobile billboards, displaying an exact visual representation of BP Visco’s unique selling point. The cars were then parked and driven en masse in high footfall areas all over Dubai.

In busy car parks, people noticed these fascinating and unique adverts, while the stencilled flier on their window offered them 30% off their next Visco oil change.

The Clean Engine campaign sidestepped the usual media channels as well as the exorbitant costs and complicated municipality advertising requirements. It employed a uniquely local insight and brought a smile to the faces of the thousands who encountered it. For a campaign that cost just a few hundred dollars, the return on investment was incalculable. It got out on the street and got word on the street – where charmed customers suddenly associated BP Visco with “Clean Engine”.