Cannes Lions

LOYALTY

BBDO DUSSELDORF, Dusseldorf / BP / 2003

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Description

Isn`t funny watching sportsmen fighting for the ball? Watching them stumbling, falling and risking limbs? Well, it`s even funnier when you know that there`s a much simpler way to get to the ball. Just collect loyalty points at ARAL and BP and receive a ball as a reward.

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