Cannes Lions
OGILVYONE WORLDWIDE SINGAPORE, Singapore / BP / 2006
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Castrol EDGE is a new range of engine oil for car passionates. The website concept is simple. We want to feature the new Castrol EDGE bottle and we want people to know there is good stuff inside. So we split the bottle to reveal aspects EDGE aces across. For a fully interactive joy ride, we made use of 3D renders, animation, original music and sound effects. We also designed the site with flash screen reader so it is fully accessible by the visually handicapped and hearing impaired.
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