Cannes Lions

CASTROL EDGE ENGINE OIL

OGILVYONE WORLDWIDE SINGAPORE, Singapore / BP / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Castrol EDGE is a new range of engine oil for car passionates. The website concept is simple. We want to feature the new Castrol EDGE bottle and we want people to know there is good stuff inside. So we split the bottle to reveal aspects EDGE aces across. For a fully interactive joy ride, we made use of 3D renders, animation, original music and sound effects. We also designed the site with flash screen reader so it is fully accessible by the visually handicapped and hearing impaired.

Similar Campaigns

12 items

Orange UP

INNOV8, Tunis

Orange UP

2019, ORANGE

(opens in a new tab)